Although flexible work spaces are not suitable for everyone or every business, there are significant benefits to offering flexible working arrangements. Businesses can deliver better results from allowing employees to work from where they need – whether it be home, a cafe or even on their daily commute. Flexible working can increase employee productivity as…
The name of your business can have a quite an impact when it comes to marketing your brand, how you are perceived by customers and whether or not you stand out from the competition. Strong business names send a clear message to the public to help customers identify with the business. They also make a…
The holiday season provides the perfect opportunity to connect with customers and leverage off the seasonal shopping period. For many businesses, the upcoming Christmas season presents a peak in sales and revenue. Businesses that fail to maximise the holiday shopping season can miss out on a huge revenue opportunity and risk losing customers to competition.…
A well-written code of conduct is essential for every business – it can provide guidance to staff as well as stating your business’ values and ethical principles. A code of conduct provides staff with clear guidelines for expected behaviour in a variety of situations, for example, attending work-related social events or taking business trips. A…
Converting casual customers into brand-loyal customers is challenging in today’s competitive marketplace. With thousands of brands competing to stay top of mind; retaining customers is no easy feat. Fortunately, there are some ways businesses can encourage repeat purchase customers: Be consistent Surpass your customers’ expectations by consistently delivering the same level of quality in your…
The financial power and freedom that comes from being a successful business owner can be enough to entice anyone to take on the financial risk of starting up a business. But growing a successful business from scratch is no easy feat. Below are some tips to keep in mind when starting a business from scratch:…
Pricing a business’s products or services can be a difficult task, even for the most experienced business person. This is because the price a business charges its customers can have a direct effect on the success of the business, no matter the type of product or service being sold. Getting your pricing right can enhance…
Many business owners would agree that there are more important things to spend money and time on than simply building their business’s brand. However, having a strong brand is often quite vital to a business’s success. Effective brands – e.g. Coca-Cola, Nike, Bonds etc. – can make businesses stand out from the competition and gain…
