Inclusivity in the workplace

Creating a workplace environment that fosters inclusivity and belonging for all is important for the longevity of your business. When people feel safe and a sense of community, they are bound to feel happier and thus enjoy being connected to your business. There a number of ways to create this for your workplace: Appropriate training…

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Blunders to avoid when naming your business

The name you choose to give your small business is an important, yet challenging decision. These few words must represent the branding image you wish to present to the public and in particular, your target market. To help you make the best decision, here are four things to avoid when choosing your business’ name: 1.…

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Launching a business: mistakes to avoid

Launching a new business for the first time is an exciting phase for every entrepreneur. However, it is important to increase your chances for success by being aware of and avoiding common mistakes that can occur when beginning a business. Take a look at these five common errors. Being unprepared Starting a business is incredibly…

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Cash-only business? Consider making the switch

The Tax Office has released further findings that reveal cash-only businesses could be missing out on a significant chunk of revenue simply by not offering customers the option of electronic payment. An ‘inconvenience’ was the most popular word consumers surveyed in the study used to describe when a business does not provide the option to…

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Engaging in effective negotiation

The key to success is remembering that everything is negotiable, and that to get a deal you must ask for one. Many people stop right there because negotiating makes them uncomfortable. They view the process as a contest of wills in which power determines outcome, each party seeks to best the other, and the little…

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Growing your small business

Has your small business hit a slump lately? It may be time to develop a growth-focused strategy that can take your business to the next level. Consider these ideas when designing your plan of attack. Re-evaluate your small business It is important to find out what exactly is hindering your business – get to the…

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Rebranding: A guide for your small business

Rebranding your small business can be a tricky matter. When done well, it has the potential to help your business stand out from the competition bubble and even expand your target market. On the other hand, a failed rebrand can damage the reputation of your business, or even risk losing loyal customers who dislike your…

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Building a solid startup

It is no secret that most startups will fail in their first three years of operation, so building a new business that can not only survive but thrive in the face of a challenge is of the utmost importance. Ensuring your business is strong enough to move past any inevitable hitches that come its way…

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