How to drive word-of-mouth marketing

Recommendations from friends and family are more likely to attract new customers to your business than traditional advertising. However, word-of-mouth marketing is not something that can be generated; it has to occur organically. Here are three ways to drive word-of-mouth marketing: Exceed expectations Give your customers something to talk about by going above and beyond…

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Creating a happy work environment

Happy employees are productive employees. Employee satisfaction directly correlates with employee engagement, retention and ultimately a better bottom line. Here are three ways to create a happy work environment in your business: Show you care Daily interactions, such as conversations and exchanges can significantly improve an employee’s happiness. Getting to know your staff on a…

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Fair Work introduces new app

The Fair Work Ombudsman has released a new app called “Record My Hours,” to help reduce the amount of disputes regarding underpayments between employees and employers. The app assists employees in recording the hours they work and other information about their employment for circumstances where issues about their pay arises. Employees can export the data…

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Crowdfunding business dreams

Crowdfunding can provide a platform for struggling start-ups to raise capital or businesses trying to get ahead with an injection of cash into a new project. Although crowdfunding is still in its relatively early stages; it is rapidly gaining momentum. There has been a boost in crowdfunding due to the increase in the level of…

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Creating an office of problem solvers

One major key to success is the ability to problem solve. Knowing how to respond to and resolve issues that arise creates stronger, more effective businesses. Whilst employees ought be highly skilled in their given fields, one trait that is truly invaluable is that of problem solving. As an employer, there are tips you can…

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Tips for successful networking

Whether you are looking to make new contacts in your industry or searching for your dream job; networking is essential to forming new relationships and expanding your connections. Here are three ways to improve your networking skills: Listen Networking is all about building relationships. One of the best ways to establish a connection faster is…

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Acting on customer feedback

Customer feedback is a great learning source for any business looking to improve their competitive edge. But actually acting upon this feedback is the most important, an often neglected next step. Feedback from customers is a valuable asset for many businesses. It provides them with customer insights which can assist in improving services, products and…

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